“IT IS TRULY AS SIMPLE AS THIS: EVERYTHING YOU APPLY ON YOUR SKIN IS EITHER HEALING IT AND NOURISHING IT, OR DOING THE OPPOSITE. EVERY DAY YOU GET TO CHOOSE.”
for 3 years i worked in the traditional beauty industry in NYC as a product developer and marketer. as i learned more about traditional beauty ingredients and worked with some of the top labs in the world to formulate products, my curiosity got the best of me. i loved what i was doing but i felt a disconnect. led by this intuition i simultaneously began my own wellness journey.
it all started with food. i began to research and evaluate everything i was putting in my body so i could better understand what nourished me and what depleted me. i then had the realization that if i became conscious of everything i was putting in my body, i also had to be equally conscious about the products i was putting on my skin. it is truly as simple as this: everything you apply on your skin is either healing it and nourishing it, or doing the opposite. every day you get to choose.
in true product developer form, i started to try, test, and research new clean products whenever i would run out of my traditional products. i didn’t try to completely do an overhaul of my routines. nothing was forced or overnight, everything happened one step at a time. it’s easy to forget that baby steps still move us forward.
i remember when i first began my career in the beauty industry, clean beauty was just a small section i would walk by in wholefoods. it didn't have a good reputation of having stable formulations or performance. i always liked the idea of clean beauty but who wants a makeup product that doesn't do its job? today, its performance, formulation, innovation, and packaging are amazing and proven without a doubt. even huge traditional brands are shifting to a more conscious perspective. you can feel the total holistic approach starting to happen.
as wild as it may sound, as my makeup bag started to simplify, i craved the same in my life as a whole. i found myself curious again about the lifestyle that was familiar to me, living off the land and my hippie upbringing in oregon. after i moved from NYC back home to oregon, i got back to my roots. i started a medicinal garden and i now use botanicals to make some of my own products. i research more about plant’s botanical powers and how everything from your gut to the state of your mind affects your skin. i got back to my simplistic and free spirited way of life.
as my excitement for clean beauty grows, i realize why i feel such a connection to it. the whole concept is in line with how i was raised and what i believe in (using plants as medicine) mixed with what i have grown to love (cosmetics, fashion, and art). merging the worlds of my traditional beauty background with clean beauty felt completely in alignment and is what got me to this place of launching SARA ROSIE. i find curiosity in my ever evolving relationship with beauty. my relationship with beauty is intentional, never perfect.
it is always a work in progress. and that is why i believe in clean, and conscious beauty.
today, i live by the following mantra and want to inspire you to do the same:
LET IT BE EASY
YOUR BEAUTY, YOUR CONNECTIONS, YOUR ACTIONS:
let it all be in FLOW.
@SARAROSIE @SARAROSIE @SARAROSIE @SARAROSIE @SARAROSIE @SARAROSIE
